News360 Version 2.0 Analyzes Social Network Activity to Curate News Content

The latest attempt to sort through the clutter of available online news content is version 2.0 of News360, an app for the iPad, the iPhone, the BlackBerry PlayBook, Windows Phone and Android devices, and the Web that uses semantic analysis to analyze users’ activity on social services such as Facebook, Twitter, Google Reader, and Evernote to select relevant news.

The latest attempt to sort through the clutter of available online news content is version 2.0 of News360, an app for the iPad, the iPhone, the BlackBerry PlayBook, Windows Phone and Android devices, and the Web that uses semantic analysis to analyze users’ activity on social services such as Facebook, Twitter, Google Reader, and Evernote to select relevant news.

TechCrunch reported that the semantic engine that drives version 2.0 of News360 differs from the app’s initial release, which unearthed the most important news in specific categories, but wasn’t personalized.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in