News Websites Take Too Long to Load

A study shows that news websites take the longest to load. The emphasis on video content to attract users might be driving them away.

spinning_beach_ball
Adweek reported this week that news websites are taking longer to load than anything else. They hypothesize that news publishers, in an effort to monetize their content, are going a little overboard with the video — advertisements and otherwise. It’s just milliseconds, but that can make all the difference to an advertiser. Or a user, they write:

Most people won’t realize a site isn’t finished loading because everything that initially appears in their browser window shows up quite quickly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in