News Websites Take Too Long to Load
A study shows that news websites take the longest to load. The emphasis on video content to attract users might be driving them away.
Adweek reported this week that news websites are taking longer to load than anything else. They hypothesize that news publishers, in an effort to monetize their content, are going a little overboard with the video — advertisements and otherwise. It’s just milliseconds, but that can make all the difference to an advertiser. Or a user, they write:
Most people won’t realize a site isn’t finished loading because everything that initially appears in their browser window shows up quite quickly.
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