What Does The Perfect News Tweet Look Like? [STUDY]

A new research paper has shown that certain types of news tweets are more popular than others, and was able to predict popularity with 84 percent accuracy.

So what makes a news tweet popular? You might be surprised.

Researchers from UCLA and Hewlett-Packard’s HP Labs prepared a paper entitled “The Pulse of News in Social Media: Forecasting Popularity” which predicts the popularity of a news tweet before it’s tweeted.

They examined over 40,000 tweets send during a 9-day period in August 2011, and discovered that a number of factors are important in determining a tweet’s popularity, including:

  • The source of the information
  • References to well-known personalities and other entities
  • The news topic

They also found that the tone of the tweet – including whether the language used was subjective or emotional – did not influence its popularity.

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