Could News Feed Optimization Take Off Soon?

Using keywords to climb to the top of Google's searches is nothing new for businesses. But as sponsored stories become more popular, could news feed optimization be far behind?

Using keywords to climb to the top of Google’s searches is nothing new for businesses. But as sponsored stories become more popular, could news feed optimization be far behind?

Jessica Leber of MIT’s Technology Review feels that savvy marketers will soon be trying to master Facebook’s news feed. Just like companies now use keywords to get to the top of Google searchers, more businesses will likely try to do what they can to be seen prominently on news feeds.

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