Facebook's News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts

Since Facebook combined the Top News and Most Recent tabs into a single, hybrid news feed last week, we’ve been watching for fluctuations in the volume of Page posts and other content types seen on the site’s home page. A study by EdgeRank Checker shows that impressions per post are down 33% but that Likes and comments are up 17%. However, there hasn’t been enough time or data since the changes to make an accurate assessment of the impact of the changes.

But if this data holds true over time, Facebook may have succeeded in making the news feed more engaging.

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