Newest Installment in Facebook Live Ad Campaign Focuses on Sports

The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports.

The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports.

FacebookLiveSportsTVAd from SocialTimes on Vimeo.

Facebook said in a blog post Monday that 650 million of its users are connected to at least one sports page, adding that Facebook Live videos spur 10 times more comments than non-live videos.

The social network also provided several examples of the use of Facebook Live in the sports world, including:

Behind the scenes: The Cleveland Cavaliers celebrate in the locker room after winning the National Basketball Association Finals; FC Barcelona went live from the pitch after clinching the La Liga title; and Miami Dolphins wide receiver Jarvis Landry took fans along for on-field introductions at the National Football League’s Pro Bowl.

🍾 #NBAChampions

Posted by Cleveland

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in