Twitter has had difficulty engaging new users for years, and despite the company’s rumored attempt to simplify its service by removing confusing elements like the hashtag and @reply, this problem simply isn’t going away.
New stats show that only 40 percent of the 20 million new accounts that sign up for Twitter each month actually send a tweet.
However, only 13 percent of these accounts have tweeted in the past 30 days – which comes to about half of the 241 million users that Twitter officially claims are active. Twitter’s calculations are based not on whether an account tweets, like Twopcharts, but on whether they log in at least once a month.
Interestingly, Twopcharts discovered that Twitter early adopters – those who signed up for the service between 2006 and 2011 – are more active than new users. For instance, one quarter of the accounts created in 2008 are still tweeting today, while only 10.7 percent of the accounts created in 2012 still tweet.
And the study also noted that there is a huge proliferation of spam on Twitter, and it appears to be getting worse: about half of the total accounts registered thus far in 2014 have been suspended by Twitter, likely because they were spam, while just 28 percent of accounts suffered the same fate in 2012.