New Tapjoy Partnership Brings Incentivized Phone Calls to Offer Walls

Tapjoy is partnering with Santa Barbara-based RingRevenue to put phone calls to advertisers on its offer walls. If a user clicks through and calls an advertiser, they can earn virtual currency in a game or access paid content without paying for it. The advertiser pays based on whether a consumer takes an action like making a purchase, getting a quote or finishing a phone survey. Tapjoy