New Study Shows How Different Generations Use Facebook

  • SHARES

By Jessica Lee Comment

Reports from Inside Facebook earlier this year have shown the growth in Facebook use amongst users over 35 and baby boomers especially. Now, a new study from Anderson Analytics shows how different generations are using social networking sites like Facebook, MySpace, Twitter, and LinkedIn.

emarketer-facebook-1

According to the numbers, the top reasons for joining a social network across all generations are to “keep in touch with friends” and “for fun.” However, as expected, older users are primarily using the site to keep in touch with family.

Generation Z users (13 to 14 years old) use MySpace and Facebook more than any other site in the study by a long shot, with Facebook slightly trailing behind MySpace at 61% to 65%. 9% of this group use Twitter, and none use LinkedIn.

75% of Generation Y users (15 to 29 years old) use MySpace compared to Facebook at 65%. Usage of Twitter (14%) and LinkedIn was up for this group. Respondents in the Generation X (30 to 44 years old), baby boomers (44 to 65 years old), and the WWII categories are more likely to use Facebook, followed by MySpace, Twitter, and LinkedIn. In other words, Facebook is becoming a popular site among the older generations – but the more telling stats here would be on growth and engagement.

emarketer-facebook-2