New stats on Facebook invitations and notifications; better performance than email?
We have new metrics from Facebook today on the performance of certain Facebook Platform viral channels. All app developers are now able to compare the net performance of their invitations and notifications against the weighted median of all applications.
Here are the new median numbers for all apps on the Platform as of March 10:
Request/Invitation Stats
- Accepts per Action: 14.953%
- Ignores per Action: 84.520%
- Blocks per Action: 0.476%
- Force Invites per Impression: 0.001%
Notification Stats
- Spam Reports per First Impression: 0.041%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in