New Service Lets Friends and Family Advise Your Online Shopping Choices

WingTipIt’s site literally rolls product on an easy-to-use platform, offering the sensation of going through a sales rack. Online shoppers sift through the web’s endless product selections with the idea of creating a smoother, less stressful online shopping experience. Eventually, each shopper develops a collection of products know as a wish list. Developing the wish list consist of dragging a Wingtip icon to your Bookmarks Toolbar, click and then your WingTip is whisked off to your closet. A wish list is formed where your family or friends can advise on your choices.

WingTipIt officially launched its new site last week in beta, so the founders are still working out the kinks, and the official launch is imminent. You may wonder what is so different about this site compared to other social shopping sites. The New York-based company operates on the premise of bringing groups of friends and family together to share their likes and dislikes in fashion through an innovative shopping community. Users can create their own personalized digital closet, as wish lists, while collecting opinions and ideas from those closest to them.

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