New Proof That Facebook's Ad Strategy Is A Smart One

It’s no secret that Facebook is going after brand advertisers as their primary revenue channel, hoping to take dollars away from television advertisers as their share of the attention economy continues to increase. It appears that the strategy is a smart one as Facebook now accounts for 23 percent of all ad impressions in the United States. Contrast that with Google who accounts for 2.3 percent of impressions.

This was a strategy highlighted by Fred Vogelstein’s 2009 article about the “Great Wall Of Facebook“.