New Platform Automates Podcast Ad Insertions
We’re not sure how we feel about this one. According to MediaPost, Wizzard Media, an advertising and content aggregator for the burgeoning podcast marketplace, plans to unveil a new platform allowing advertisers to dynamically insert advertising messages into breaks in both audio and video podcasts:
The platform, which will “enable ad messages to be placed organically within the natural programming of the podcasts, is expected to expand the market beyond the kind of pre- or post-roll spots that now appear at the beginning or the end of programs.”
That
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