New Moms Use iPhones, Moms of Older Kids Use iPads: Flurry

New Moms are more likely to use an iPhone than moms with older children, who are more likely to own an iPad, according to new research from mobile analytics firm Flurry.

This revelation is part of Flurry’s research which looked at the different behaviors of people using iPhones and iPads. The research revealed that while the same person might own both devices, they are operating under different personas depending on the device they are using. iPad users tend to use their devices at home, while iPhone users tend to use their devices on-the-go and. Here

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in