New Media Power Couple Hosting 'Web Society' Prom

We’ve often heard people joke that the New York new media scene is like high school, but it’s never had a prom– until now. Gawker video editor Richard Blakeley and URLesque’s Jessica Amason, the couple who recently scored a book deal for their gross food photo Tumblr site ‘This is Why You’re Fat’, are teaming up with EMRG Media and Internet Week to host The Webutante Ball cocktail party on the Empire Hotel rooftop. Billed as a “coming out party” for “web society,” the Webutante Ball will feature an hour of free drinks, a formal dress code, and the crowning of a “Webutante King and Queen.”