New Media Index: Google’s YouTube Plans Top Twitter

By David Cohen Comment

Google’s announcement that it would spend $100 million to create original programming for its YouTube video site was the subject of 10 percent of news links shared via Twitter, topping that category in the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of April 4-8.

The plans for YouTube, particularly the write-up by Mashable, were followed by: Facebook, including a Mashable item on how to get a job with the social network, at 8 percent; a Skype survey finding more acceptance of working from home, at 5 percent; also at 5 percent, another Mashable post predicting the state of the smartphone industry in 2015; and completing the Mashable sweep, also at 5 percent, was Twitter’s move to temporarily disable its new homepage April 5 due to technical difficulties.

While the most-Tweeted links tend to be related to technology, bloggers generally focus more on world events, and the week of April 4-8 was no exception, as the most shared news links via the blogosphere, 28 percent, were related to Japan’s recovery from the earthquake and nuclear issues.

Japan was followed by: global warming, at 25 percent; a column in The Washington Post by Richard Goldstone, chair of the United Nations’ fact-finding mission on the Gaza war of 2008-09, which concluded that his earlier report, accusing both Israel and Hamas of war crimes, was based on incomplete information, at 10 percent; the launch of the re-election campaign for President Barack Obama, at 7 percent; and news that the Obama administration will not pursue civilian trials for several 9/11 suspects, including Khalid Sheikh Mohammed, instead having them tried by a military commission at Guantanamo Bay, at 5 percent.

The most-viewed news and politics video on YouTube for the week was chaos during a soccer match in Egypt April 2, followed by: more Japanese tsunami footage; a satirical ad criticizing Obama from the National Republican Senatorial Committee; the first episode of Disney YouTube series Corey & Lucas for the Win; and footage of WikiLeaks founder Julian Assange dancing in a nightclub.