New iPhone App from The Guardian Adopts Subscription Model
The Guardian expects its updated iPhone app to be approved this week, shifting from a one-time charge of £2.39 ($3.72) to a subscription model at £2.99 ($4.66) for six months or £3.99 ($6.21) for 12 months, as reported by paidContent, a sister company to the U.K. newspaper.
The figures above apply to users in the United Kingdom, as paidContent reported that The Guardian was disappointed by download figures in the United States and will offer a free app to be supported by ads placed via Apple iAds.
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