New Digital Team at Rodale
Rodale formed a digital team to be led by newly named associate vice president of mobile, social, and emerging media Matt Bean, who had been brand editor at Men’s Health and Women’s Health, launching more than 40 mobile apps for the publisher’s brands, reported Brad Wellen of sister blog FishbowlNY.
In his new role, Bean will be responsible for creating ideas and products involving mobile and interactive social media that connect with Rodale’s titles, reporting to chief information officer Ken Citron, according to FishbowlNY.
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