New App Metrics for Facebook Developers

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facebook platform developersFacebook today announced in a note to developers that new application engagement metrics will soon become available in the Facebook Developer application. Specifically, the following new metrics will be added:

  • Number of active users during the past 7 days
  • Number of active users during the past 30 days
  • Number of canvas page views
  • Number of unique canvas page viewers
  • Number of API calls made
  • Number of unique users on whose behalf your application made API calls
  • Average HTTP request time for canvas pages
  • Average FBML render time for canvas pages

Facebook says adding the 7 and 30 day metrics are “important for many applications, as not every good application has its users interacting with them on a daily basis.” These will certainly be helpful metrics for developers who don’t already track this information themselves.

Do you think Facebook should make the 7 and 30 day data publicly available?