New Analytics Tool: Find Your Angle With Topsy

From the social analytics firm that created the Twitter Political Index comes a new tool that can help you to take the temperature of the Internet before you create your next story or marketing campaign. Opened to the public on August 21, Topsy and its premium version, Topsy Pro, can scour billions of posts, pages, and public tweets - going back several years or just in the last hour - to pull up detailed trending reports on any keyword.

From the social analytics firm that created the Twitter Political Index comes a new tool that can help you to take the temperature of the Internet before you create your next story or marketing campaign. Opened to the public on August 21, Topsy and its premium version, Topsy Pro, can scour billions of posts, pages, and public tweets – going back several years or just in the last hour – to pull up detailed trending reports on any keyword.

Key Features

From the announcement, here are the key features of the Pro version:

  • Activity Analysis – exact mention counts and share of voice for any term in realtime or over time
  • Link Analysis – URLs resolved to alias-independent form, classified as link/image/video, indexed
  • Link trending – trending URLs identified within topics, media types and websites or domains
  • Topsy Sentiment Score – sentiment quantified, and positive and negative Tweet/posts counted
  • Exposure Analysis – the...
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in