Facebook To Begin Rolling Out New Ad Campaign Structure March 4
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
The social network said in a post on the Facebook for Business page that the new campaign structure will be incorporated into all ad interfaces — the ads create tool, Ads Manager, Power Editor, and Preferred Marketing Developers’ third-party ad interfaces — starting March 4.
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