Netflix Subscribers Watch 11% Less TV Than Non-Subscribers
It’s official: Online streaming services like Netflix are drawing us away from our idiot boxes. According to Nielsen, overall daily television viewing is on the decline, down 1.9% in the second quarter of 2012, and Netflix subscribers are leading the pack when it comes to choosing Internet video over TV.
It’s official: Online streaming services like Netflix are drawing us away from our idiot boxes. According to Nielsen, overall daily television viewing is on the decline, down 1.9% in the second quarter of 2012, and Netflix subscribers are leading the pack when it comes to choosing Internet video over TV.
Todd Spangler of Multichannel.com reports that “Netflix subscribers watch 11% fewer minutes of television per day than nonsubscribers — and their Internet video usage is a commensurately bigger chunk of their media diet, according to Nielsen.”
According
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