Netflix Streaming With DreamWorks in 2013
Timing is everything in Hollywood as far as business is concerned. The fact that DreamWorks contract comes as Netflix is trying to navigate through a storm of challenges is not uncoincidental. Competition is getting fierce with Apple, Vudu (Wal-Mart) and Amazon. Now, Blockbuster announced its plan to do both stream and DVD-by-mail service.
DreamWorks Animation is behind the entertaining and successful movies like Madagascar, Shrek and How to Train Your Dragon. The company told the world that they had completed a deal that will flow its films and television specials through Netflix.
The Netflix deal is estimated to be worth $30 million per picture to DreamWorks over a unclear amount of years. The deal could very well be the first time a big Hollywood distributor has chosen Web streaming over pay television, according to the New York Times.
Timing is everything in Hollywood as far as business is concerned.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in