Today's Internet "Slowdown" Is Fake, but Your Impact Is Real

Why Netflix, Reddit and more are embracing the Spinning Wheel of Death for a day.

net neutrality

Whether you call it “The Spinning Wheel of Death,” “The Beach Ball of Doom” or “The Loading Pinwheel,” you’re likely to be faced with the this dreaded symbol more often than usual today. In a protest nicknamed The Battle for the Net, Internet action groups like Fight for the Future and over 40 websites including Netflix, Kickstarter and Reddit, will display loading icons as part of an Internet Slowdown Day to support net neutrality.

Similar in spirit to 2012’s massive SOPA strike,

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