One of the ways to get the most out of your time on Twitter is by utilizing Advanced Search.
When you use Twitter as a search engine, you put yourself on the power end of the data firehose, rather than in its direct path, sputtering among the hundreds of tweets you see streaming past.
A great tool I just came across that kicks Twitter’s search function up a notch is called NeedTagger.
Through NeedTagger, you can find leads, acquire customers, manage the reputation of your brand (even if that’s you!), and finesse your content marketing.
Here’s how it functions, step by step.
Then, specify conversation types and keywords.
Finally, add location and profile filters.
Then you’re good to go. Save your search stream, and start engaging with and monitoring your market. NeedTagger works like a real-time search engine – just powered by Twitter rather than web pages – and provides data from the last 30 days.
If you respond to any of the opportunities NeedTagger finds you, you can also track how many people are clicking on the links or sharing the messages. That’s spelled “R-O-I.”
Here’s what you’re limited to right now with Twitter Advanced Search:
Not nearly as laser-focused.
I can see NeedTagger being a fantastic tool for efficiently canvassing a brand’s potential Twitter following in hopes of converting the potentials into new loyal followers.
As we’ve written many times, social customer service is more important than ever before.
NeedTagger is free for 1 Twitter account and 1 search stream; the next step up is $19.95/month for 5 streams and 5 accounts.
(Customer service image via Shutterstock)