NBC Local Media to Tap Top 20 Tweeters in Each of Its 10 Markets
NBC Local Media is launching an initiative in January to help its readers sort through the clutter of Twitter and find the most influential Tweeters in each of the 10 markets where it owns local television stations.
The 20 will debut in January in Washington, D.C.; New York; and San Diego, with the other seven markets — Los Angeles; Chicago; San Francisco; Philadelphia’ Dallas; Hartford, Conn.; and Miami — to be added later in 2011.
NBC Local Media said The 20 will focus on topics including politics, sports, dining, fashion, culture, education, and criminal, and the 20 chosen Tweeters in each of the 10 markets will be featured on-air and online, with the list to be revised “periodically.”
Vice president of cross-platform programming Peter Hirsch, executive editor John Ness, and social-media editor Lauren Bertolini will also lead a search for social-media editors in each of the 10 markets.
NBC Local Integrated Media president Greg...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in