NBA.com Sets Record During All Star Game
NBA Digital announced record-setting numbers for their NBA All-Star 2009 multi-platform coverage. Seven million fans watched coverage online and via mobile devices from Fri, Feb. 13 through Mon., Feb. 16. NBA.com’s NBA All-Star Scene section drew 1.4 million video streams of more than 400 videos.
“The unprecedented success of NBA All-Star Scene shows how TV, the Internet and Wireless can be coordinated into a highly-engaging, multi-platform experience for fans and demonstrates the strength of the NBA Digital assets,” said Bryan Perez, SVP/GM of NBA Digital in a press release.
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