NBA 2K13 Takes Its Talents To Facebook

By Justin Lafferty 

Next month, you won’t need an insane vertical leap to rise to power in the National Basketball Association. Game developer 2K Sports, which makes basketball video game NBA 2K13, announced Wednesday the launch of 2K Everywhere. This includes a Facebook game where gamers can import a created player from the video game and compete in challenges with friends, as well as mobile apps.

This is 2K Sports’ first foray into social gaming. Electronic Arts, makers of the Madden video game series and NBA 2K rival NBA Live, has also made the switch. In NBA 2K13 for Facebook, users can import characters from the video game, challenge friends, and play through the experiences of an NBA superstar, such as draft day, signing endorsements, and building relationships with other players. Gamers can also play the game through mobile apps for iPhone, iPad, iPod Touch and Android devices — all of which will be released officially in October.

Jason Argent, 2K Sports’ vice president of marketing, wrote in a press release why his company is rolling out a Facebook game:

Our console game will always be the heart of the NBA 2K franchise, but we want to go beyond that. Through NBA 2K Everywhere, fans can extend their NBA 2K experience wherever they go, whether it’s on the road with the mobile apps or socially with friends via Facebook. We’re offering more ways to experience NBA 2K than ever before.

2K Sports has ramped up its social marketing for its latest release. Earlier this year, NBA 2K13 held a Twitter campaign, motivating fans to guess who would show up on the cover of the game. The game’s Facebook page has been releasing screenshots and video previews. The company has even created a character fan page on Facebook, showing off the depth of the MyCAREER mode, where gamers can create a character, be drafted by a team, and live out a life of basketball stardom. Ronnie2K, the fictional character, was disappointed that he wasn’t the No. 1 draft choice, and later on in his career, he sat down with the general manager to air his grievances and demand a trade.

Readers: What is your favorite sports game on Facebook?