DataPoint: What Can Zynga Learn from NaturalMotion?

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By Mona Zhang Comments

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Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. NaturalMotion, the U.K.-based mobile gaming company, is best known for its mobile games “CSR Racing” and “Clumsy Ninja.”

Zynga has been seeing major loses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users (MAUs) for Zynga’s games on Facebook has declined over 68 percent this year alone. Daily active users (DAUs) have declined almost 67 percent in the same time period.

At the same time, Zynga’s expertise on the Facebook platform could help NaturalMotion there. NaturalMotion’s MAUs are up about 16 percent and DAUs have grown 281 percent this year. The developer’s DAU/MAU engagement has increased as well, growing 11.5 percent this year.

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Do you think Zynga’s NaturalMotion acquisition will help turn the company around?