NativeX launches native ad exchange for free-to-play games

Marketing technology company NativeX has announced the launch of its global native ad exchange, designed to best monetize free-to-play mobile games. The exchange was created to maximize ad revenue for both reward-based and non reward-based ad campaigns, across video ads and interstitials, among others. The platform allows developers to define their own contextual ad formats, based on the user experience they’re looking to achieve.

Developers and publishers can add their own game elements and characters to these native ads, and target them at users based on specific triggers.

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