Facebook, Romney's Campaign Strategist Sound Off On Panel At GOP Convention

It's all about engagement. That was the message from Katie Harbath, manager of policy for Facebook, in a briefing on social media and the 2012 campaign at the Republican National Convention in Tampa, Fla., Monday.

It’s all about engagement. That was the message from Katie Harbath, manager of policy for Facebook, in a briefing on social media and the 2012 campaign at the Republican National Convention in Tampa, Fla., Monday.

The National Journal-sponsored panel, “The Digital Campaign and the Impact of Social Media in 2012,”  featured heavy hitters in digital politics from Google and Twitter, as well as the digital strategist for Mitt Romney’s campaign, Zac Moffatt.

Moffatt said there’s a big difference between metrics and engagement.

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