National Geographic Is Instagram's First Major Media Partner
Mobile photo-sharing startup Instagram snapped its first major partnership, reaching an agreement with National Geographic, and Instagram co-founder Kevin Systrom told TechCrunch details are still in the works as to how the two companies will collaborate.
Systrom told TechCrunch the two parties had been in talks for weeks, and National Geographic has still not determined how it will use Instagram, but the first priority will be engaging fans, whether through photo-sharing or crowdsourcing. He added:
National Geographic makes a ton of sense as an initial partner — they’re a fantastic company with such a rich visual history.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in