NASA's Social Media Manager: 'We're Breaking Down the Walls of What People Think Government Is'
"I can't think of anything that's changed communications for NASA in the last 30 years more than Twitter," said John Yembrick, social media manager at NASA. Yembrick discussed NASA's passion for social media at the AllTwitter Marketing Conference in San Francisco yesterday.
“I can’t think of anything that’s changed communications for NASA in the last 30 years more than Twitter,” said John Yembrick, social media manager at NASA.
Yembrick discussed NASA’s passion for social media at the AllTwitter Marketing Conference in San Francisco yesterday.
With no budget for social media except Yembrick’s and others’ salaries, the team relies on basic tools. They measure their success in a weekly social report on their Facebook, Google+, and Twitter accounts.
NASA has already noticed that its Twitter efforts have attracted more young girls, a key demographic in science.
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