Companies Are Asking Facebook Fans For Ideas

Want to tell a company its product would be great if it just did one little thing differently? Just tell the company on its Facebook page. It's listening.

Want to tell a company its product would be great if it just did one little thing differently? Just tell the company on its Facebook page. It’s listening.

Napkin Labs CEO Riley Gibson wrote a piece for Business Insider, detailing how companies have incredible power to reach customers through Facebook. However, he cited an Advertising Age study that said only 1 percent of fans engage with brands.

What can companies do to bridge that gap and reach out to the 99 percent? (No, not that 99 percent). Collaboration:

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