Nanigans Unveils "Pay-For-Performance" Advertising Service for Facebook
Nanigans, a social ad optimization service, is offering social application and website developers real-time, pay-for-performance Facebook advertising solutions. Their system measures ad performance by examining targeted, individual responses to ad images and copy and adjusts the budget, bids, and time-of-day based on this data. This is a follow up to our video with their CEO from yesterday’s Social Developer Summit.
Social application developers can pay for this service on a cost-per-install basis or cost-per-action basis. Nanigans CEO, Ric Calvillo thinks the latter will appeal to developers, saying that, “The days of buying blind installs are over.
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