STUDY: News Feed Page Post Ads Deliver 26X More ROI, 20X Greater CTR Than Facebook Right-Hand-Side Ads

Page post ads in Facebook’s News Feed are becoming the ad unit of choice for marketers on the social network, mainly due to their return on investment performance, according to a study released Monday by Facebook advertising platform Nanigans.

Page post ads in Facebook’s News Feed are becoming the ad unit of choice for marketers on the social network, mainly due to their return on investment performance, according to a study released Monday by Facebook advertising platform Nanigans.

Nanigans said advertisers in its study used its ROI-based bidding and optimization algorithms to include News Feed page post link and page post photo ads, as well as right-hand-side domain ads, in their campaigns. The company added that its results were based on some 150 million impressions across multiple verticals and included purchases made up to seven days after the ads ran.

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