Nanigans Launches ROI-Based Facebook Mobile Ad Platform

Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.

Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.

So far, Fab.com, TinyCo, and Wooga have used Nanigans’ new mobile platform successfully. Nanigans noted that in one case, for a company that wanted to acquire customers who spent money within its mobile game, its new service delivered a 78 percent ROI in seven days, compared with 49 percent on other mobile ad networks.

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