Nanigans Q4 findings: Facebook advertisers find sustained revenue per click

As previous Q4 Facebook advertising reports have shown, the past four months have been very successful for advertisers in terms of key metrics such as revenue per visit (RPV) or revenue per click (RPC). New figures by Facebook Strategic Preferred Marketing Developer Nanigans show that RPC was much more sustained in Q4 2013 compared to 2012. Among its clients, Nanigans saw grand increases in RPC — 72 percent quarter-over-quarter and 83 percent year-over-year.

But will Facebook advertisers continue to receive record RPC in Q1, or will it scale back down?

As the following graph shows, RPC spiked in December and January 2012, then crashed down just as quickly as it rose.