Nanigans Q2 report: Facebook ad CTR, costs growing

Facebook will announce its official Q2 numbers on July 23, but quarterly figures from Strategic Preferred Marketing Developer Nanigans show that it’s getting increasingly costly to advertise on the social network.

According to Nanigans, though ad clickthrough rates have risen 47 percent from Q1 and 146 percent year over year, both the CPM and CPC are growing as well. The CPM of Facebook ads among Nanigans clients have grown 57 percent since last quarter and 218 percent year over year.

The starkest contrast has come in the category of gaming.