SPMD Nanigans' Q3 Facebook ads report: Global CTR up 195 percent YoY

Nanigans, a Strategic Preferred Marketing Developer, released its latest Global Facebook Advertising Benchmark Report recently, which features insight on marketplace trends seen by Nanigans customers in Q3 2014.

The report found that CTRs for Facebook ads continued to climb in Q3, a sign that Facebook users are engaging with advertisers’ messages at increasing rates.

Other highlights include:

• Insight on the most popular and most effective Facebook ad types for direct response marketers;
• Desktop and mobile advertising spend trends; and
• Global and vertical-specific trend data on CTR, CPC, and CPM.