Facebook SPMD Nanigans Announces Partnership with Mobile Ad Exchange MoPub
In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.
In-application mobile ad inventory exchange MoPub can now offer access to advertising-automation software from social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, following the announcement Tuesday of a partnership between the two companies.
Nanigans said the extension of its software to the MoPub real-time bidded mobile exchange will offer advertisers transparency and control that was previously available only via third-party providers.
The company added that advertisers using its multichannel ad-automation software benefit from:
- One end-to-end solution: Remove silos and consolidate tools and providers with your marketing team on a single ad platform that offers everything from ad creation and optimization to real-time analytics and cross-device attribution with Nanigans’ mobile SDK (software-development kit).
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