Facebook advertising platform Nanigans responded to Facebook’s announcement earlier this month that brands can now purchase sponsored stories specifically in the mobile news feed by integrating that functionality into its Ad Engine platform.
Nanigans customers using Ad Engine can now opt to deliver their sponsored stories only to mobile news feeds, only to desktop news feeds, or to both, while at the same time taking advantage of Nanigans’ ability to target devices based on demographics including gender, age, and location.
And the platform’s dashboard will provide brands with data on how users are engaging with their brands or applications via mobile news feeds.
Nanigans Co-Founder and CEO Ric Calvillo said:
More than one-half of Facebook’s 901 million active users visit the social network on mobile devices, and American smartphone subscribers alone spend on average more than 14 minutes per day on Facebook on their phones. The mobile marketing opportunity is impossible to ignore, and we’re excited to provide large-scale advertisers the ability for the very first time to reach Facebook users on the go.