Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor.
Nanigans said Airoldi will put his expertise in statistical and machine learning methodology with application to social media analytics and marketing to use by focusing on developing statistical models to increase Facebook user response and engagement and further develop its artificial intelligence algorithms. CEO Ric Calvillo added:
Statistical analysis of big data and social cues revealed from online user behavior are key to our platform’s continued success in the market and to serving the needs of our customers, who represent some the largest and most successful advertisers on Facebook. We’re committed to continuing to bring performance to the Facebook advertising ecosystem, and Edo’s experience analyzing large social and informational networks is a welcomed addition to our team.