Nanigans Q1 report: more Facebook ad money being spent on women

Nanigans, a Facebook Strategic Preferred Marketing Developer, recently released its Q1 2014 Facebook advertising trends report, finding that advertisers recognize the value of their female audience on Facebook and that teens don’t have money to spend.

From Q1 2013 to Q1 2014, Facebook advertisers allocated 63 percent of their budget to women and just 37 percent to men. Nanigans found that on average, ads targeted toward women cost 12 cents more than men, but delivered a 39 cent higher revenue-per-click.