REPORT: Facebook Advertisers Warming Up to New Offerings
Global click-through rates jumped 17 percent in the first quarter of 2015 compared with the fourth quarter of 2014, and CTRs soared 260 percent year-over-year, according to the latest research from Nanigans.
Global click-through rates jumped 17 percent in the first quarter of 2015 compared with the fourth quarter of 2014, and CTRs soared 260 percent year-over-year, according to the latest research from Nanigans, a Facebook Marketing Partner.
Nanigans said in its report that the growth in CTRs indicates that advertisers are effectively reaching and engaging with the most relevant audiences on the social network.
Other findings by the advertising automation software company included:
- Spending on Facebook video ads grew 2.8 times quarter-over-quarter.
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