Facebook Strategic Preferred Marketing Developer Nanigans Celebrates 1 Billion Conversions

By Justin Lafferty 

Months after Facebook announced that it has 1 billion users, Facebook Strategic Preferred Marketing Developer Nanigans has its own 1 billion to celebrate — conversions on the social network’s platform.

Through Nanigans’ return on investment-based Ad Engine platform, the company has been able to drive 1 billion conversions via Facebook marketing on desktop and mobile.

Over the past year, Nanigans has grown in leaps and bounds. The company reported in 2012 that revenues grew by 150 percent, the customer base nearly doubled, and Nanigans nearly tripled the volume of the ad spend managed through its platform.

Founded in 2010 as an early Facebook ads application programming interface developer, Nanigans has boasted a 25 percent quarterly growth rate over the past three years.

Ric Calvillo, the Co-Founder and CEO of Nanigans, discussed his company’s achievements in a press release:

We’re proud to have reached this milestone, as it speaks to the true value advertisers are achieving by leveraging our ROI-based advertising platform. In 2012 we solidified our position as the market leader in performance advertising on Facebook for the retail and gaming sectors, and we look forward to continuing to build advertising technology that serves these and other performance-driven sectors on desktop and mobile.