MyWeather for iPhone/Android Forecasts Your Street, Not Just Your City

Weather Central is looking to add some storm clouds to The Weather Channel’s forecast with its launch of MyWeather and its companion apps for the iPhone and Android platforms, offering location-specific weather information and personalized reports.

The company claims its technology is six times more precise when it comes to location-specific weather, offering forecasts that are specific to the block, rather than just the city.

The website and apps offer drag-and-drop widgets, “Futurecasts,” Twitter feeds, severe weather alerts, and customization.

Weather Central added that an iPad app will be rolled out in the coming weeks.

MyWeather

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