MyTime Could Shake Up Local Search With On-site Appointment Booking

Like Yelp and Foursquare, MyTime includes business profiles, photographs and user reviews. But it adds a killer additional feature: Users can book appointments on the site.

Ethan Anderson is a successful alumnus of Jason Calacanis’s influential Launch conference. He launched Redbeacon in 2009 to disrupt the yellow pages, Anderson says, but Redbeacon could also be described as an early competitor of TaskRabbit: It connected professionals who provide in-home services with individuals looking for a builders, plumbers, etc. The service launched with no pre-existing providers or customers. Within two years, Home Depot had acquired it.

Now Anderson has turned his attention to service professionals including doctors, hairdressers and massage therapists with MyTime.

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