Over the weekend, popular YouTuber Joe Penna, aka MysteryGuitarMan, did an AMA (ask me anything) on Reddit, revealing some interesting information about the implications of YouTube’s new redesign. In response to a fan that asked about decreasing or stabilizing views, Penna writes, “I think the new YouTube algorithm is also to blame. I had my average video views drop around 60% the day the new YouTube home page came out.”
Back in December, YouTube initiated a complete revamp of their site. They started with a new homepage, new channel design, upgrades to the YouTube Video Editor and annotations editor, and more. They are even in the process of rolling out a new video player. However, while the new design does have its good points, there has definitely been quite a bit of chatter from YouTubers about seeing their traffic change as a result. Another user commented on the Reddit AMA, “That explains why, after the new pages went up, my views went from 200 a video to about 50.”
Janko Roettgers of GigaOM’s NewTeeVee reached out to YouTube for comment. A spokesperson said:
“While we aim to incorporate user feedback into future iterations, we’re encouraged by the data we’re seeing around the site changes since we launched them in December. Engagement is steady and logged in usage and subscriptions are on the rise.”
Last week YouTube made some changes to their algorithm, partially in response to the whole Reply Girl fiasco, in which a number of girls were gaming the system in order to have their videos show up in the related and recommended videos. Penna says that the new algorithm seems to have had a positive effect on his traffic. “It’s a bit early to tell but, comparing to previous weeks, my views are up by around 15%.”
Other highlights from the AMA include Penna talking about his experience with YouTube fame, why he wears those sunglasses, how much money he makes on YouTube. Penna says, “We’re not allowed to say specifics, per our contract with Google / YouTube. Especially getting into specifics like CPMs and things. However, I can say that I live comfortably, with no debts, and that I re-invest most of my money back into my studio.”
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.