MySpace, that chameleon of a website has settled on becoming an entertainment portal, and with its latest move to tie into Facebook, it’s looking to leverage the strength of Facebook’s social network to upgrade itself into a social entertainment portal.
The new Mashup with Facebook feature allows a MySpace user to connect to Facebook, and MySpace immediately pulls in all the user’s interests and likes data. MySpace then matches your likes to the content that is available within the MySpace network, so if I like The Hives, then MySpace will add “The Hives” to my user stream in MySpace.
The feature is actually pretty useful in that it leverages MySpace’s great collection of artist profiles that actually contain content from the artist. Facebook Pages and Likes are doing better in this regard, as most artists have a Facebook Page nowadays, but it’s still clunky to find their music or videos. When Facebook does address this, though, the final column holding up MySpace’s vestige may give way. We’ll see how popular this feature becomes. Read below for some corp-speak about the launch.
“We are thrilled to further our collaboration with Facebook through Mashup with Facebook. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream. The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy,” said Mike Jones, CEO of Myspace. “I’m particularly excited because so many people will be able to have the immediate satisfaction of enjoying their own entertainment program that they have customized themselves as well as connecting to all their passions and to the Myspace community at large.”